Have A Business, Get A Blog

Doug Caverly, Rex Hammock and James Governor
discuss the advantages of having a weblog.

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Have A Business? Get A Blog

By: Doug Caverly

More and more people are finding blogs to
be an effective business tool.
Blogs can generate helpful feedback,
solidify a customer base, and even draw in
new clients. They are an especially
cost-effective tool, as they can generally
be maintained for little or no money.

"If you don't know where to start, go
with one of the big names, [such as] Yahoo
Small Business. Also, for experimenting
with a blog, there's nothing more simple
than setting up one on Blogger.com."

Such is the advice of Rex Hammock,
owner of Hammock Publishing.

James Governor, a technology analyst
with Denver-based RedMonk, suggests using
a tagging service such as Technorati.com
as a way of building traffic to your blog.

"A tag is basically a label you give your
blog-say 'professional services.' Anyone
who uses Technorati and has subscribed to
that tag will receive a notification of
your new blog entry on that subject," he said.

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